Marketing Lessons From American Idol
It’s the world’s biggest entertainment focus group as well as a harkening back to DeToqueville’s vision of Democracy In America.
My show used to air Thursdays on FCC Free Radio. The latest show and archived episodes are available here. For links and assorted ephemera, visit the Annex at entroporium.tumblr.com or @entroporium. More →
It’s the world’s biggest entertainment focus group as well as a harkening back to DeToqueville’s vision of Democracy In America.
Even if it’s staged as a rock concert with an open bar, it’s pretty tough to get musical-goers out of their seats.
Last night I attended an author event in San Francisco where Nick Hornby was interviewed by Dave Eggers. Towards the end of the evening, an audience member asked Hornby’s opinion of E-readers. A palpable shudder went through the crowd; you could feel the room waiting and rooting for the bash to come. Hornby went one better, bringing [...]
Originally released in 1967, The Who Sell Out received the Deluxe Edition reissue treatment earlier this year – and it could not have come at a more prescient moment. As the music industry’s revenue continues to fall and fall and fall, some of the cleverer music marketers are seeking new ways to promote their artists and [...]
In an earlier post, I went into detail on the problems with the Kindle’s magazine store. In spending a little more time in the books section, easily solved problems are present there as well. It’s so compulsively simple and fun to buy books in the store that this represents a massive opportunity. I’d say conservatively that [...]
Yesterday The New York Times reported on book publishers’ discomfort with releasing books simultaneously as E-books and through traditional channels. One idea, not supported universally, is to release E-books later than hardcover editions in the same manner that paperbacks are held back for at least a year. The reason proffered is to preserve the initial $20-35 [...]
First in a series of posts about adapting to life with a Kindle 2 One of the things I most looked forward to in my Kindle was the magazine store. For a fraction of the cover price in most cases, the full text of a magazine is quickly and seamlessly downloaded to your Kindle. If [...]
Virtually unremarked upon in the hullabaloo last week over the imminent reissue of The Beatles catalog is its tie-up with Rock Band. Obviously for marketing reasons its no coincidence that The Beatles Rock Band will arrive on the same day: September 9, 2009. (Prepare for Number nine, Number nine, Number nine to feature strongly in [...]
Only a week after David Byrne lamented the end of packaging — oh, and let us know that record packaging was all just record company artifice to begin with — The Residents released their plan to Take Back Your Shelf Space. Their new album will be sold as a presumably amazing-looking 2-CD set at the [...]