Tag Archives: magazines

Baseball’s media strategy: ripoff magazine subscriptions?

Posted 22 July 2009 | By | Categories: Business & The World, Media, Sports | No Comments

Several weeks after casting my dutiful homer “Vote For Pablo” to make the NL All-Star Team, I received an E-mail invitation from Major League Baseball inviting me to subscribe to MLB Insiders Club.  Baseball has always had backwards-looking marketing overly reliant on its heritage, but debuting a dubiously Official Magazine in the era of social networking and [...]

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Magazines Giving Up; Tabloids To Come?

Posted 29 April 2009 | By | Categories: Business & The World, Essays, Media | No Comments

As an old print hand, the collapse of the magazine business model has been a sad thing to observe and play a small part in. The typical big US title think something youd pick up at the airport or (tellingly) from a waiting area has staked its business for decades on printing & distributing [...]

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