Marketing Lessons From American Idol
It’s the world’s biggest entertainment focus group as well as a harkening back to DeToqueville’s vision of Democracy In America.
My show used to air Thursdays on FCC Free Radio. The latest show and archived episodes are available here. For links and assorted ephemera, visit the Annex at entroporium.tumblr.com or @entroporium. More →
Tag Archives: marketing
The Quaker Oats Bellwether
Quaker Oats, one of America’s great venerable supermarket products, staged a complete relaunch of its brand over the last two months. The campaign has won kudos both for its general positivity in these otherwise dark times – sick of bailout-themed ads yet? – but also for the way that it reframes oats as a “power [...]
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