Tag Archives: recession

Sports franchises need to take a cue from airlines and Apple

Posted 28 April 2009 | By | Categories: Business & The World, Essays, Oakland & The Bay Area, Sports | No Comments

With all the fuss over the empty luxury seats at the new Yankee Stadium, I was mildly surprised to find something similar happening in my own backyard.  At Sunday’s A’s-Rays game at the Oakland Coliseum, all the ingredients for a great day at the ballyard were in place: sunny April weather, last year’s AL champions [...]

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The Quaker Oats Bellwether

Posted 16 April 2009 | By | Categories: Business & The World | 2 Comments

Quaker Oats, one of Americas great venerable supermarket products, staged a complete relaunch of its brand over the last two months. The campaign has won kudos both for its general positivity in these otherwise dark times sick of bailout-themed ads yet? but also for the way that it reframes oats as a power [...]

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